CANDID PHRASES | 1:1 COPYWRITING
Let's write you emails that don't sound like a telemarketing scam.
Few things hurt more than an email you spent hours crafting, only for it to go unopened.
This stops now.
Your list is growing
Your love letters to them are going unnoticed. Eeek!
Yes, you’ve been told 475 times that the “money is in the list”, and “social algorithms change all the time, but your email list is your own”.
And all of that is true.
But none of that matters if your emails aren’t even getting opened.
And it’s gotten to the point where you sit down to write your emails and all you feel is dread. All you can think of is the implicit rejection that comes with all your emails being ignored, like a jilted lover.
At this point you don’t even want to write to them anymore. Maybe this business ownership thing was a bad idea. Maybe you should sell everything you own, and join a traveling circus…
Okay let’s not get too dramatic here.
You don’t have to write your own emails, jeez!
I’ll do it for you!
"Having just one Zoom meeting with her, she was able to get enough info to create the perfect sequence that spoke to my ideal client. She captured my voice so well, I was blown away."
— Laura Enzor, Life Reinvention Coach
What's Included?
Chances are you need one or more of these email sequences to woo your list:
Welcome sequence, to give them a lay of the land
An evergreen sales sequence to remind them of all your beautiful offers
A launch campaign for that shiny new offer you spent weeks on
I write them all. Campaigns typically run between 5 and 12 emails, landing in the 7–10 range more often than not. No two email campaigns are the same.
Welcome Sequences
I wouldn’t be the first one to tell you that first impressions matter. This is your chance to really catch their attention, and give them a chance to get to know you. Let them know who you are, what your values are, and why they should stick around.
Launch Campaigns
A full sequence that builds anticipation, handles objections, and takes your reader from "interesting..." to "I'm in!"
Broadcast Emails
Direct, honest, story-driven emails that take people from "Why did I sign up for this again?" to "I actually like opening this person's emails!"
How it works
You can watch me work real-time(ish)
Your voice is the whole point, and I can’t invent that without your input. So here’s how this is going to work:
1. You fill out a form, and we have an initial call
We start off with you filling out a form telling me a bit about your business and the offer you are launching, or details of the project you are looking for a copywriter for. Then we schedule a video call where you tell me more about your business, your offer, and where you're at right now. This step usually involves me asking a LOT of questions. Some of them repeated. It’s not pointless, I am trying to get a feel for your brand voice and the exact benefits of your offer.
2. You get an invoice, I get started
Once we've agreed to work together, I send over the invoice. When that's sorted, the project officially begins.
3. You send me everything you've already created
Anything you've already written: old emails, brand kit if it already exists, social captions, your about page, 3AM voice notes to your bestie complaining and ugly crying…the messier the better. Real material makes better copy than a blank brief.
4. I write, you watch and comment
I set up a shared Google Doc where you can see the copy take shape in real time. Drop in questions, leave a "yes!" or a "hmm not quite". It's a dynamic conversation.
5. We review the first draft together
We hop on a call, go through the copy, and I take notes on every change you want. This is where we fine-tune the product until it sounds exactly like you. On the instances that I do push back on the changes you suggest, it will usually be for the sake of clarity.
6. I hand over the final copy
Second draft lands in your inbox, polished and ready to go. It's alive!
The Timeline
How long we work together depends on the complexity of the project. Email campaigns are usually delivered in 1.5-2 weeks, but it can be longer on shorter in your specific case.
What does it cost?
Sales pages vary in length and complexity depending on the offer. We'll figure out the exact scope together, but we start at:
USD 1000 or GBP 700
A little something extra...
Because who doesn't like a little treat?
When you sign up to have your email campaign written by me, you also get complimentary access to my masterclass:
How to Write Emails that Get Opened
My complete masterclass on writing emails people can’t wait to open (and actually read. In this 90-minute masterclass + companion workbook, you’ll learn exactly how to craft subject lines that spark curiosity, hook your reader in the first two lines, and tell stories that make your offers feel irresistible
If you're not ready to fill out a form yet, and you've got questions before you do, you can ask them at:
Not sure if the budget fits? Drop me a line anyway.
I’ll see what I can do. Typically it won’t be an outright discount, but it might look more along the lines of me putting together bullet points and designing the structure of the sales page for you instead, and letting you flesh out the actual copy, and also access to my masterclass “How to Write Emails that Get Opened”