CANDID PHRASES | 1:1 SERVICE
90 min Strategy Session
Here's 90 dedicated minutes of my undivided attention.
We can talk through clarifying your offer, the best way to position it, and whatever else is on your mind. And you can walk away with a clear direction and an actionable plan.
You've been going around in circles about your offer. Or your messaging. Or how to actually translate how amazing your offer is onto your sales page. (I’ve also got this masterclass on writing a sales page). You've asked your friends, your partner, your business bestie, and everyone is either too nice to tell you the truth, or not close enough to your industry to give you useful feedback.
Maybe you just need to get on a call with someone who actually understands copywriting and offer positioning.
Get on a call with me, and for the next 90 minutes I will help you get to the bottom of this.
"She has an easy time understanding you. Open to do her best by representing you in the best possible way through her words. And words are the thing that will connect with your heart."
— Denis Tunca, Brain Coach
What's we can cover in these 90 minutes:
Every session is shaped around what you actually need. But here's what people most often bring to the table:
You know what you do, but you can't quite articulate it in a way that makes people want it. We'll work on your positioning, your "best for" framing, and how to make your offer land.
You've got something to sell and a vague idea of how to sell it. We'll map out a clear campaign strategy: what to say, when to say it, and in which order.
Messaging and Positioning
You're not sure how to talk about what you do in a way that resonates with the right people. We'll figure out your angle, your voice, and what makes you the obvious choice.
What you walk away with:
90 minutes of focused, uninterrupted strategic thinking.
A clear summary of where you're at and where you're going
Specific next steps, in order of priority
Copy recommendations or frameworks you might use
A written brief delivered within 2 working days of the session
1. You fill out a form, and we have an initial call
We start off with you filling out a form telling me a bit about your business and the offer you are launching, or details of the project you are looking for a copywriter for.
2. You get an invoice, I get started
After I've read your form, I'll send you an invoice. Once that's paid, we schedule a video call.
3. We spend 90 minutes together on Zoom
This is where you tell me more about your business, your offer, and where you're at right now. This step usually involves me asking a LOT of questions. Some of them repeated. That's because I am trying to get a feel for your brand voice and the exact benefits of your offer.
4. Your written brief arrives within 2 working days
A document tailored just for you, that captures everything we decided, your next steps in order of priority, and any copy or messaging recommendations from the session. Something you can actually use.
It’s possible you will walk away from the session clear eyed and energized, and excited about implementing the plan.
It’s also possible that you will decide it’s easier to just delegate the launch copywriting.
I’m happy to help either way. If the strategy session was all you needed, I am happy I could help. If you need me to step in and do the writing myself, we can talk about that too!
What does it cost?
One session, one price. No fluff, no faffing about.
USD 300 or GBP 220
Because who doesn't like a little treat?
When you sign up to have your email campaign written by me, you also get complimentary access to my one of my masterclasses, whichever one best suits your needs. The one below is just an example:
How to Write Emails that Get Opened
My complete masterclass on writing emails people can’t wait to open (and actually read. In this 90-minute masterclass + companion workbook, you’ll learn exactly how to craft subject lines that spark curiosity, hook your reader in the first two lines, and tell stories that make your offers feel irresistible

If you're not ready to fill out a form yet, and you've got questions before you do, you can ask them at:
Not sure if the budget fits? Drop me a line anyway.
I’ll see what I can do. Typically it won’t be an outright discount, but it might look more along the lines of me adjusting the service the meet your budget. It could be a 30 minute or 60 minute strategy session instead, and/or access to my masterclasses.